![]() Here are two main reasons why carousels and sliders don’t work. In test after test the first thing the visitor does when coming to a page with a large carousel is scroll right past it and start looking for triggers that will move them forward with their task. So in that case the carousel becomes a very large banner that gets ignored. And two, the chances that the information being displayed in the carousel matches what the visitor is looking for is slim. In all the testing I have done, home page carousels are completely ineffective.For one, anything beyond the initial view has a huge decrease in visitor interaction. Ever.ītw these views are not my own, but are based upon observing thousands of tests with users. In summary, use them to put content that users will ignore on your Home Page. Hence they are a good technique for getting useless information on a Home Page (see first sentence of this post). ![]() They are next to useless for users and often “skipped” because they look like advertisements. Adam FellowsĬarousels are effective at being able to tell people in Marketing/Senior Management that their latest idea is now on the Home Page. In terms of space saving and content promotion a lot of competing messages get delivered in a single position that can lead to focus being lost. Few interact with them and many comment that they look like adverts and so we’ve witnessed the banner blindness concept in full effect. Here are some of the things people who tested them said:Īlmost all of the testing I’ve managed has proven content delivered via carousels to be missed by users. There was a discussion about image carousels on User Experience Stack Exchange as well. Product design guru Luke Wroblweski summed it up like this: Are 1% of clicks worth it for something that takes up (more than) half the page? Other slides hardly got clicked on at all. Only the first slide got some action (1%!). ![]() Nielsen concluded that image carousels get ignored. The information was on the most prominent slide, but the users didn’t see it-totally hit by banner blindness. They ran a usability study where they gave users the following task: “Does Siemens have any special deals on washing machines?” Jakob Nielsen (yes, the usability guru) confirms this in tests. ![]() Rotating banners are absolutely evil and should be removed immediately. We have tested rotating offers many times and have found it to be a poor way of presenting home page content. Pretty much any con version optimization expert that does a lot of tests says the same thing: Should you use a carousel in your site? What the tests say ![]()
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